BB is to be Brave to Be
Founded in 2019, our company is passionately and dedicatedly led by Barbra and Giulia and has quickly established itself as a benchmark in the eco-friendly fur industry. Our mission has always been clear..
Handmade
Each BB Couture garment is the result of artisanal workmanship with attention to every detail.
It's not just fashion: it's the human touch that makes each piece unique, like the person who wears it.
Made in Italy
Designed and made entirely in Italy, our garments showcase Italian tailoring excellence.
Tradition, style and quality recognized throughout the world.
Cruelty Free
We believe in a beauty that doesn't hurt anyone.
Our furs are 100% synthetic: zero compromise between ethics, style and quality.

Limited Edition
Our collections don't follow trends, they anticipate them.
Each piece is produced in limited quantities to ensure exclusivity and uniqueness for those who wear it.

Fashion with Purpose
BB Couture is more than just style: it's a commitment to a more conscious future.
From the use of sustainable materials to the choice of responsible processes, every detail speaks of an elegance that looks beyond appearances.


Milano SS 25
We focused on the quality and durability of the fabrics, each piece in the collection has careful craftsmanship entirely Made in Italy. From denim pants to a cotton trench coat and finally a total white denim dress to remind us of a woman’s simplicity and sophistication, the collection stands out for its attention to detail and ability to blend tradition and innovation.

Our Points of Sale
BB Couture is not only an Italian brand of excellence, but a style icon recognized worldwide. Thanks to a select network of boutiques and partner stores, the allure of our Made in Italy faux fur and ready-to-wear collections reaches beyond borders, dressing women who love to stand out wherever they go.
From Milan and Rome to fashion capitals like Paris and New York, to boutiques in Tokyo and Dubai, BB Couture brings its cruelty-free style everywhere. Each store embodies the artisanal elegance and attention to detail that are synonymous with Made in Italy.